WSI Marketing4theWeb Blog

As discussed in my last couple of posts, Google has changed the local search game again with the launch of “Place Search”. This has changed the way PPC ads and organic listings are displayed and has made online reviews more prominent, increasing the importance of onlin reputation and  credibility. Because of the importance of these changes we are presenting a special Free webinar where WSI experts will discuss the Google changes and how businesses can leverage the opportunities available.
Learn and Stay Competitive!
Date: Tuesday, November 23, 2010
Time: 9:00 AM – 10:00 PM MST
Register:
 https://www1.gotomeeting.com/register/635863608

By now, I'm sure most of you have seen the HUGE change to Google search results. In my opinion - this is a game changer for all those companies that were wondering how to catch up with companies that had years of optimization behind them. Now it's all about the reviews and citations. It will be particularly interesting to see what happens to the cost of PPC ads! The following is an excellent blog post that provides an outstanding overview:

http://searchengineland.com/new-place-search-shows-googles-commitment-to-local-53990?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed%3A+searchengineland+%28Search+Engine+Land%29