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Managing Your Online Reputation

Theresa Murphy - Monday, January 10, 2011

online reviews Anyone that's involved with marketing or owns their own business will know the delight of seeing a positive review of their business or the pain and upset of a bad review!  Positive reviews have always been important but has become even more important now that Google is displaying these  reviews right under your URL in Google Places. Imagine, going through all the work to get your site featured in Google Places - only to have that one bad review stick out like a sore thumb. Here are a few statistics you should know:  according to Bigresearch - an online intelligence company - 92% of your potential customers research you online, Reviews are the #1 factor when they consider your company  (eMarketer  2010) and 58% of searchers visit a competitor’s site after reading a negative review  (eMarketer  2010. This is why our next webinar on February 2, 2011 focuses on Reputation Management. If you're interested in staying on top of this critical aspect of your online marketing plan, then go to click here to register.


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