Analytics

“50% of my advertising is working, I just don’t know which half”!
John Wannamaker (1838-1922) - considered by many to be the father of advertising

What was true in 1920, is still true today! If you don’t take the time to use the correct tools to measure how well your site is doing – you are missing out on a huge opportunity. An opportunity to track your Return On Investment, and continuously improve the performance of your website and its impact on your business.

Here are just a few of the things that analytics allow us to do:
Analyze buyer behavior

See the products and information people are searching for on your site so that you can better help them find exactly what they're looking for.
Find out how visitors got to your site, where they went on the site and how long they stayed, which browser they used, even which keywords they used to find you

Analyze your marketing efforts

Compare the performance of keywords in terms of number of visitors, time on site, cost, revenue and return on advertising spend

Track e-mail campaigns from click through to check out

Track sales and revenue. For e-commerce sites, each transaction is captured, and the dollar amount of the transaction can be traced back to the originating marketing campaign or search engine keyword.

Does it really make sense to ignore this part of the process?
We’d love to help you analyze your e-business. Call us today!


	Fast Facts
	Mobile advertising will rise from $648 million in 2008 to $3.3 billion in 2013. Source:E-Marketer 2009
	63% of Internet Users research products or services on the Internet before buying. Source: Digital World, 2008
	57% of consumers had a more positive impression of companies they purchased from when they received e-mail from them and 40% said that the e-mail made a purchase from that company in the future more likely. Source: Epsilon & ROI Research
	More than 1 in 8 users make a purchase after watching a video ad online Source: eMarketer, 2008
	77% of executives surveyed plan to increase their spending in Social Media, while 76% plan to increase spending in SEO. Source: Ad Media Partners, 2009

Online Marketing Solutions We are specially trained and certified experts providing Internet Business Solutions to help you take your on-line business to the next level. Delivering consistent results is just what we do.

Analytics

Online Marketing Solutions

We are specially trained and certified experts providing
Internet Business Solutions to help you take your on-line
business to the next level. Delivering consistent results is
just what we do.