Smart Companies Use EMail Marketing as a “Catalyst” to Sell More Services and customer retention
"One of the real strengths of email is its ability to finish the customer acquisition job started by media advertising.” Once the customer has been attracted to the web site, email can move a prospect through the consideration and preference phases all the way to purchase – a task traditional marketing channels do not do as quickly or efficiently." Jim Nail, Senior Analyst Forrester Research, Inc.| Fast Facts | ||
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Mobile advertising will rise from $648 million in 2008 to $3.3 billion in 2013. Source:E-Marketer 2009 |
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63% of Internet Users research products or services on the Internet before buying. Source: Digital World, 2008 |
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| 57% of consumers had a more positive impression of companies they purchased from when they received e-mail from them and 40% said that the e-mail made a purchase from that company in the future more likely. Source: Epsilon & ROI Research | ||
| More than 1 in 8 users make a purchase after watching a video ad online Source: eMarketer, 2008 | ||
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77% of executives surveyed plan to increase their spending in Social Media, while 76% plan to increase spending in SEO. Source: Ad Media Partners, 2009 |
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