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Increase Your Online Traffic
If you’re like most companies, you find it extremely frustrating, having invested valuable resources in a website with high performance expectations, to find that all the visitors and potential customers you expected – never transpire. Why not?
In the figure below is a snapshot of a Google search for “event planners”
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Look on the top right hand corner of the picture above. If you were an event planner, you would need to compete with 7,800,000 pages of content about event planners! Getting found doesn’t happen magically.
Where are you? - Your Customers are looking for you.
There are a number of ways to get found by the search engines but the two most popular are Organic Search and Pay Per Click. There are Pros and Cons for both.
Organic (Search Engine Optimization / SEO) - Generally speaking, getting your website to rank organically on the first page for a key word is often the best way to consistently generate traffic for your website and is typically the most cost effective “over time”. This is done through a process known as Search Engine Optimization or "SEO".
Paid Search ( Paid Advertising, Search Engine Advertising /Pay Per Click) – placing an ad on the search engines – Google, Yahoo & MSN. You pay the search engine when someone actually clicks on your ad and goes to your site.
Which one is best for you? Here are some of the Pros and Cons of both.
| Organic Search (SEO) | Paid Advertising (PPC) | |
| PRO | • Higher Click Through Rate • Much more economical over the long run • Higher conversion of clicks to contacts • Excellent for local marketers. Geographic targeting. |
• Immediate positioning in Google, Yahoo, MSN for all purchased terminology depending on budget. • Immediate results. • Can be started / stopped at will. • Quickly change ads/ keywords for precision targeting • Full control over spending • Short term and seasonally friendly. • Excellent for local marketers. Geographic targeting. • Measurable results. E-mails and telephone calls can be tracked and recorded. Learn More…. |
| CON | • Long term process & requires commitment • Cannot optimize for every key term |
• More expensive, over time, than a successful SEO campaign • Get smaller % of potential clicks ( 18% versus 74%) • Not as effective as successful SEO for certain words |
| Buyer Behavior |
• 74.4% of respondents choose an organic link • #1 organic captures 27.1%. • 52.6% of all the click-throughs captured by the top 4 organic listings |
• 18.7% choose a sponsored link • 12.2% clicked on one of the top ads • 6.5% clicked on one of the ads appearing on the right rail ENQUIRO, Dec. 2007 |
Want to discover just how your website can benefit from an increase in traffic? Wondering which approach is best for your business?
Take advantage of a free Internet Business Analysis, (IBA) a one hour, no-strings consultation where we delve deeper into your business and learn everything we can about your company and industry. This helps us to create a focused, custom tailored solution for your company.
Call us! We’ll help you build an internet marketing campaign that works best for you!
| Fast Facts | ||
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Mobile advertising will rise from $648 million in 2008 to $3.3 billion in 2013. Source:E-Marketer 2009 |
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63% of Internet Users research products or services on the Internet before buying. Source: Digital World, 2008 |
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57% of consumers had a more positive impression of companies they purchased from when they received e-mail from them and 40% said that the e-mail made a purchase from that company in the future more likely. Source: Epsilon & ROI Research | |
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More than 1 in 8 users make a purchase after watching a video ad online Source: eMarketer, 2008 | |
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77% of executives surveyed plan to increase their spending in Social Media, while 76% plan to increase spending in SEO. Source: Ad Media Partners, 2009 |
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