There are countless companies in the marketplace that
are capable of building you a website; but if you're truly serious
about online success for your business then you deserve our
comprehensive approach. The following is our proven approach to
Internet Marketing.
The first phase of the Internet Solutions Lifecycle is the Internet
Business Analysis (IBA). This is essentially our first meeting where
together we determine how your business can benefit from Internet
technologies. Whether you're in the market for something simple, or
need a complete Internet Solution with advanced functionality, this
consultative meeting will identify specific opportunities to reduce
costs, simplify operations and introduce new growth to your business.
Once our meeting and interview is complete, we will review the data and
develop a unique Internet Business Proposal for your review. There is
never any obligation following an IBA and you may be surprised by what
you learn about your business and what the Internet can do for you.
Discovery
First we establish your goals and objectives, and then before we
determine the structure, look and feel we define your functional
requirements.
There are a number of factors that can make the difference between a
“user friendly” website and one that sends visitors fleeing. Flashy
sites make look great – but if visitors can’t easily find what they are
looking for – they may not stick around long enough to determine if
your company and product is a viable alternative.
Did you know that latest research shows that you have approximately 3 - 5 seconds to engage a visitor’s interest?!
At WSI Marketing4theWeb we understand the elements of balanced,
strategic website design. Attention is given to ensure that your page
elements, colors and graphics all work together to provide an enjoyable
experience for your customers while projecting a professional image for
your business.
Build, Test and Launch
In this phase your site is transformed from concept to reality. All the
technical elements of your unique Internet Solution are combined into
an easily managed system, incorporating your chosen look and feel from
the Functional Design phase. We then test your site to ensure that it
meets your expectations before it is launched
Manage Results
Building and Launching your website is really the first phase of an
Internet Marketing plan. If your goal is to leverage your site to make
you money instead of costing you money – then you will need to:
| Fast Facts | ||
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Mobile advertising will rise from $648 million in 2008 to $3.3 billion in 2013. Source:E-Marketer 2009 |
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63% of Internet Users research products or services on the Internet before buying. Source: Digital World, 2008 |
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| 57% of consumers had a more positive impression of companies they purchased from when they received e-mail from them and 40% said that the e-mail made a purchase from that company in the future more likely. Source: Epsilon & ROI Research | ||
| More than 1 in 8 users make a purchase after watching a video ad online Source: eMarketer, 2008 | ||
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77% of executives surveyed plan to increase their spending in Social Media, while 76% plan to increase spending in SEO. Source: Ad Media Partners, 2009 |
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