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Online Reputation Management: 3 Steps to Balance Risk and Reward!
In this presentation we outline 3 ways that your company can build a positive and compelling reputation online. You will also find out techniques on how to protect your brand from trademark and company name violations. Additionally, we will cover several reputation crisis management strategies.
Blogging to Build a ReputationThe first page of Google does not guarantee success! What it does mean is you will get a bunch of traffic for that keyword. Now - here's the challenge - How do you get them to stay there long enough to take an action?
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Mobile advertising will rise from $648 million in 2008 to $3.3 billion in 2013. Source:E-Marketer 2009 |
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63% of Internet Users research products or services on the Internet before buying. Source: Digital World, 2008 |
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| 57% of consumers had a more positive impression of companies they purchased from when they received e-mail from them and 40% said that the e-mail made a purchase from that company in the future more likely. Source: Epsilon & ROI Research | ||
| More than 1 in 8 users make a purchase after watching a video ad online Source: eMarketer, 2008 | ||
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77% of executives surveyed plan to increase their spending in Social Media, while 76% plan to increase spending in SEO. Source: Ad Media Partners, 2009 |
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