• The Three Pillars of Internet Marketing + 1
• Integrated Online Solutions
• Increase Your Online Traffic
• Convert Your Visitors to Customers

The Three Pillars of Online Marketing + 1

Lead Generation

Every company needs a continuous stream of business to survive and to grow.

Why use Online lead generation?

Since 2007 – online search is the #1 resource used by consumers looking for a local business. In fact:

-  Every month in the US –there are 14+ billion searches online. (e-marketer)

- 92% of your potential customers research you online (BIGresearch 2010)

What the advantages of Online marketing?

• Easiest and fastest way to reach someone who is looking for your service precisely when they are looking
• Can test and change campaigns depending on results
• Can easily track ROI

I’ve had companies say to me: “The Internet won’t work because all of our leads are “word of mouth”.  Perfect! That means people are talking about you and you should be harnessing that online.  Anything you can do in the physical world can be replicated online. For example if your business is “word of mouth” we might suggest a social media plan with testimonials, videos etc.

Call us and start driving new leads to your business today!

Online Reputation Management

- Reviews are the #1 factor when they consider your company  (eMarketer  2010)

- 58% of searchers visit a competitor’s site after reading a negative review  (eMarketer  2010 )

Do you know what your customers are saying – or not saying - about you?

It used to be that if you had unhappy client, you had only to worry about their sphere of influence. Worse case, it meant that it might negatively influence a handful of people. Now, if someone is unhappy, they can potentially influence thousands of people. The good news is,  the opposite is also true!

Never has it been so important to pay attention because consumers are talking whether you listen of not.

Here at WSI Marketing4theWeb wehave tools and processes that allow us to listen to what people are saying so that we can broadcast the good news so that it is more widely seen and address and minimize the negative.

Call us for more information – your business may depend on it!

Online Customer Communications

How are you reaching out to your customers?

Whether it’s a slow business day and you’d like to create a “special” to generate business, or you’re running behind schedule, how you reach out to your customers and prospects may determine whether they stay with you or move on to your competitor.

Newsletters have been around now for awhile and most companies have adopted some form of newsletter campaign. However, it is primarily a one way function. Today the companies that understand how to speak directly to their prospects and customers can create a competitive edge. Whether you’re launching a new product and need a 2 way conversation about its market value, or simplay need to fill up your restaurant, bar or hotel or have a “one day special” to move excess inventory – social media is for you. But you can also listen. Listen for when someone is looking for a “good, reasonably priced plumber” in Reno. You can do that too!

Call or e-mail us and start a conversation today!

Online Creditability

If you do all of the above correctly and don’t pay attention to the details – you will significantly jeprodize the results. Here are a few things to consider:

a.       Is my website easy to use and navigate?
b.      Does it project the image that I’d like to be known for?
c.       Does it clearly and obviously state the value I bring to potential
          customers?
d.      Is my pricing competitive?

In addition to the above Internet Marketing products and services we also offer the following:

1. Website design and development
   
   Did you know that you have less than 6 seconds to capture a visitors’ attention? We will design and build a website that immediately positions your company, communicates your value proposition and tells the visitor what action they should take. We call this “Conversion Architecture”
   
   
2. Competitive analysis and value proposition development
   
   What if you don’t know your “value proposition” or why someone should call you instead of your competitor? We will run a competitive analysis to help you to determine what makes you different and how you should position yourselves versus your competitors.

Call or e-mail us now to get started!