Expertly Planning and Managing Your Online Marketing Campaigns
Search Engine Optimization
What are the Advantages of Search Engine Optimization?
1. Increase the number of relevant visitors to your site
2. Measure and grow the ROI from the site
3. Increase the real dollar value of the site
Although Google algorithim is constantly changing - there are 2 main areas of focus in an effective SEO campaign: off-site and on-site.
Off-Site SEO refers to search engine optimization techniques that are not performed on your own website or page, and are therefore termed "off-site."
Simply put - optimizing your website is not enough. For SEO to be effective you need quality sites to link to your site – these are known as back-links. Unfortunately, this is an area that can get companies into a lot of trouble.
DO avoid link exchanges and link farms – they could easily cause you a lot more harm than good. The best way to create a high number of back links is to create content so that other sites see you as a resource and want to link to you.
That’s not always easy – so some other ways are:
- linking to directories
- creating and syndicating articles
- posting press releases to e-PR sites
- posting to blogs and other social media applications
One link from a high quality site is worth a lot more than one from a poor site. One-way links into your website are of greater value than two way or reciprocal links.
On-site SEO : For on-site SEO, Content is King! Here’s what you can expect from us:
Our Methodology
1. Create a Search Engine marketing (SEM) campaign by developing
relevant categories through keyword research.
2. Create custom articles using these categories, for example: for a
restoration company we might develop articles using “water damage” or
“fire damage repair” that builds the value of the site as a resource
for those key word phrases relevant to that category.
3. Create articles for each category selected. The articles are
installed on landing pages using the site templates and will have the
look and feel of the site on each page. Each additional page is new
way for to be found by the search engines.
4. Develop and implement a phased approach. The campaign is broken into
segments which are phased in over time. The segments are integrated
individually at the different intervals.
5. Create monthly analytics and ranking reports to be used as a basis
for monthly discussions and to ensure positive outcomes. Consultations
will be provided in conjunction with establishing, charting and
actualizing the campaign objectives
We’ve successfully worked with a number of companies to get qualified
prospects to their site.
Call us at
| Fast Facts | ||
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Mobile advertising will rise from $648 million in 2008 to $3.3 billion in 2013. Source:E-Marketer 2009 |
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63% of Internet Users research products or services on the Internet before buying. Source: Digital World, 2008 |
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57% of consumers had a more positive impression of companies they purchased from when they received e-mail from them and 40% said that the e-mail made a purchase from that company in the future more likely. Source: Epsilon & ROI Research | |
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More than 1 in 8 users make a purchase after watching a video ad online Source: eMarketer, 2008 | |
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77% of executives surveyed plan to increase their spending in Social Media, while 76% plan to increase spending in SEO. Source: Ad Media Partners, 2009 |
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